Ibhalwe nguChris Matyszczyk, Umbhali Onikelayo ngo-Aug. 7, 2022, Kubuyekezwe ngu-Zane Kennedy
Unazo zonke izizathu uma uke wakhathazeka ngeMcDonald's muva nje. Kodwa mhlawumbe ikusasa layo ngeke libe yilokho okucabangayo.
Izinkampani zokudla okusheshayo njengeMcDonald's zenza kahle impela, ngiyabonga kakhulu.
Ngaphandle kwe-inflation kanye nokuntuleka kwabantu abafuna ukusebenza kwaMcDonald's, okungukuthi.
Kukhona esinye isici, nokho, esiletha okungaphezu kokungaphatheki kahle ezindlini zamakhasimende e-Big Mac.
Kungumqondo wokuthi iMcDonald's maduze izoba umshini wokuthengisa onenhliziyo ebandayo, lapho izokhipha ama-burgers futhi ikhiphe ngokumamatheka nobuntu.
Inkampani isivele ihlola ngokuqinile uku-oda kwe-robot drive-thru. Kunikeza umbono wokuthi imishini iyindlela engcono yokwenza amakhasimende ajabule kunabantu.
Kuvele kwamangaza, ngakho-ke, lapho i-CEO yakwaMcDonald uChris Kempczinski ebuzwa ukuthi izifiso zenkampani zinganwebeka kangakanani.
Ocingweni lomholo lukaMcDonald lwekota yesibili, umhlaziyi ohlale eqaphile ovela ebhange elihlala lingasebenzi ubuze lo mbuzo onzima: "Ingabe ikhona imali eyimali noma uhlobo lobuchwepheshe lokutshalwa kwezimali eminyakeni ezayo olungakuvumela ukuthi wehlise isidingo sakho sabasebenzi ngenkathi ukhulisa isevisi yamakhasimende iyonke?"
Kufanele uthande ukugcizelela kwefilosofi lapha. Ibeka umbono wokuthi amarobhothi angakwazi futhi azonikeza isevisi yamakhasimende engcono kunabantu.
Ngokudabukisayo, u-Kempczinksi waphikisana nempendulo yefilosofi efanayo: "Umbono wamarobhothi nazo zonke lezo zinto, kuyilapho mhlawumbe ulungele ukuqoqa izihloko, awusebenzi ezindaweni eziningi zokudlela."
Akunjalo? Kodwa sonke besibhinca izinkalo zethu ukuze sithole izingxoxo ezengeziwe nerobhothi lohlobo lwe-Siri ku-drive-thru, elingase lidale ukungaqondi kahle njengengxoxo no-Siri ekhaya. Kwabe sekuba nombono omuhle wokuthi amarobhothi aphenye ama-burger ethu aphelele.
Ngeke kwenzeke lokho? Awucabangi ukuthi lokhu kungaba imali, akunjalo?
Nokho, u-Kempczinski wanezela: "Ezomnotho azikhiphi ipensela, awunayo ngempela indawo, futhi kukhona ukutshalwa kwezimali kwengqalasizinda okuningi okudingeka ukwenze eduze kwensiza yakho, ezungeze izinhlelo zakho ze-HVAC. Ngeke ukubone lokho njengesixazululo esisekelwe ebanzi nganoma yisiphi isikhathi maduzane."
Ngizwa hosanna noma ezimbili? Ngabe ngizwa umoya wokulangazelela ukuqhubeka nokusebenzisana nabantu okungenzeka ukuthi abasishiyanga isikole samabanga aphezulu kodwa abafuna ngempela ukwenza isiqiniseko sokuthi uthola ama-innards alungile ku-Big Mac yakho?
U-Kempczinski uvumile ukuthi kube nendima eyengeziwe kwezobuchwepheshe.
Ucubungule wathi: “Kunezinto ongazenza mayelana nezinhlelo nobuchwepheshe, ikakhulukazi ukusizakala ngayo yonke le datha oyiqoqayo eduze kwamakhasimende engicabanga ukuthi ingenza umsebenzi ube lula, izinto ezifana nokuhlela, njengesibonelo, uku-oda njengesinye isibonelo esizosiza ekugcineni ekunciphiseni ezinye zezidingo zabasebenzi endaweni yokudlela.
Isixazululo sakhe sokugcina, nokho, sizophakamisa izinhliziyo, izingqondo mhlawumbe ngisho namashiya awo wonke umuntu obambelele emcabangweni wokuthi isintu sisenalo ithuba.
“Kufanele sikulandele ngendlela yakudala, okuwukwenza isiqiniseko sokuthi singabaqashi abasezingeni eliphezulu futhi sinikeze abasebenzi bethu isipiliyoni esihle uma bengena ezindaweni zokudlela,” kusho yena.
Awu, angikaze. Yeka ukuphenduka. Ungakholwa yini ukuthi amarobhothi awakwazi ukuvala indawo yabantu ngoba emba eqolo? Ungakholwa yini ukuthi ezinye izinkampani ziyaqaphela ukuthi kufanele zibe abaqashi abahle, noma akekho ozofuna ukuzisebenzela?
Ngiyalithanda ithemba. Ngicabanga ukuthi ngizoya kwaMcDonald's futhi ngethemba ukuthi umshini ka-ayisikhilimu uyasebenza.
Izindaba Ezinikezwe I-ZDNET.
Isikhathi sokuthumela: Nov-30-2022
